THE PARTNERSHIP WITH A TURNKEY EXHIBITION SERVICES COMPANY – YOUR SHORTEST WAY TO SUCCESS AT A TRADE SHOW
With the upcoming autumn and the peak of trade shows, Marketing Managers are more and more preoccupied by the question which approach to choose – whether to trust a full service exhibition company or to rely on their in-house resources and to outsource only part of the activities to their partners, operating the field of outdoor advertising. The following arguments justify the necessity your participation in exhibition to be planned and implemented by experts like a whole project.
Full compliance between the design and construction of your stand
Your partners, experts in the area of exhibition services, can guarantee you full compliance between the design and the construction of your stand. Turnkey services companies are more efficient in building a stand by their own design because they are aware of all its details and peculiarities and thus the risk of mistakes and discrepancies is reduced to a minimum. Moreover, your partners are well familiar with most exhibition halls and observe that stand design and construction comply with the requirements of the respective exhibition.
Successful planning of services
Your partners have rich experience in planning all necessary exhibition services such as logistics, electricity, water, cleaning, internet and technical operations. Turnkey exhibition services have well-formed synergies with exhibition providers and the communication with them is easier and more efficient. As a result you do not have to invest time and financial and administrative resources in negotiations with exhibitions or hiring staff for the performance of technical support activities during the exhibition.
Efficient marketing and administrative activities
Most companies, operating in the field of turnkey exhibition services, offer a full range of marketing and administrative services. Thus, you do not need to hire a marketing agency for producing promotional materials or building databases and conducting research during exhibitions, neither do you need to pay additional costs for administrative staff at your stand. Your partners offer you a full package of services.
Reliable project management
Your trade show success also depends on your approach to managing your project. If you assign to your partners the management of your whole project, they will take care of everything on your behalf – from the design and construction of your stand to planning and implementation of all accompanying marketing, administrative and technical activities and in this way your project will prove a complex of synergically connected, completed processes and activities.
Last but not least, relying on a full service exhibition company is a cost effective solution. You save time and financial resources for hiring a marketing agency and extra administrative and technical staff, while your project is drafted and fully implemented by experts. The pleasure of your trade show success is left for you.