- Development of websites and online platforms
- Digital content management
- Online advertising
- Brand social media profiles maintenance
- Initiation and coordination of online brand communities
- Implementation of social media events
Principles:
- Successfully blending informative and emotional elements in the development of useful, comprehensible and attractive web content
- Encouraging active involvement of the brand’s stakeholders in online brand discussions
- Letting brand lovers be creative participants in the design and implementation of brand activities
- Being a driving force in the formation of strong brand communities
