THE BRAND BOOK

THE BRAND BOOK – ANOTHER UNNECESSARY DOCUMENT IN YOUR OFFICE OR AN IMPORTANT INSTRUMENT FOR THE SUCCESS OF YOUR BRAND? Businesses are often in a hurry to launch their new brands and tend to overlook the preparation of strategic guidelines for their usage. This omission is sometimes critical to your brand communications and results in[…]

YOUR SHORTEST WAY TO SUCCESS AT A TRADE SHOW

THE PARTNERSHIP WITH A TURNKEY EXHIBITION SERVICES COMPANY – YOUR SHORTEST WAY TO SUCCESS AT A TRADE SHOW With the upcoming autumn and the peak of trade shows, Marketing Managers are more and more preoccupied by the question which approach to choose – whether to trust a full service exhibition company or to rely on[…]