THE BRAND BOOK – ANOTHER UNNECESSARY DOCUMENT IN YOUR OFFICE OR AN IMPORTANT INSTRUMENT FOR THE SUCCESS OF YOUR BRAND? Businesses are often in a hurry to launch their new brands and tend to overlook the preparation of strategic guidelines for their usage. This omission is sometimes critical to your brand communications and results in[…]
Research shows that brand characters are among the most memorable brand elements. When consumers hear a brand name, they often tend to reconstruct the image of the respective brand’s character. This is very much valid for widely popular mascots such as Ronald McDonald, Colonel Sanders, the Polar Bear and Mickey Mouse. However, in order to[…]
THE PARTNERSHIP WITH A TURNKEY EXHIBITION SERVICES COMPANY – YOUR SHORTEST WAY TO SUCCESS AT A TRADE SHOW With the upcoming autumn and the peak of trade shows, Marketing Managers are more and more preoccupied by the question which approach to choose – whether to trust a full service exhibition company or to rely on[…]
We are pleased to announce that our team managed to successfully complete a stand design and construction project at DRUPA 2016 – the biggest printing trade fair which took place in Duesseldorf, Germany in the period 31 st May – 10 th June 2016. We provided our clients from Intergraphik Service LTD. with first class turnkey exhibition services[…]
“We design a whole world for each project” Drafting project proposals Project Management Organizing projects participation in major international exhibitions Presentations Tasting Events Production Units Visits PR materials Social Media Campaigns Principle Observation of EU, institutional and corporate regulations on project management and implementation Reliance on the synergies of integrated marketing communications Customization of the[…]
In line with the efforts of Eurapel Communications to boost the image of Bulgarian wines on the ASEAN market and the success of the project: “Measures to promote European wine regions and specific regional wines from Bulgaria to the target markets of Singapore, Thailand and Vietnam” Eurapel’s team organized special promotional activities of high quality,[…]
Eurapel Communications sponsored the 9th Forum of the Vietnamese Business in Europe and collaborated with the Organizing Committee on the successful implementation of the event. The Forum took place on 22nd August 2015 at Melia Grand Hermitage Hotel in Golden Sands, Bulgaria and focused on the topic: “Vietnamese Business in Europe – Integration and Sustainable[…]
Corporate Meetings Seminars Product launches Presentations and Tasting Events Exhibitions and Business Forums Informational Outdoor Events Principles: Carefully planning each event in accordance with the strategy of the brand or organization Strategic selection of event stakeholders[…]
Production of effective, customized outdoor advertisements Branding of commercial sites, transport vehicles and events Design and building of exhibition stands Organization of the participation of brands, governmental bodies and professional associations in major international exhibitions all over Europe, Asia and North America Principles: […]
Development of websites and online platforms Digital content management Online advertising Brand social media profiles maintenance Initiation and coordination of online brand communities Implementation of social media events Principles: Successfully blending informative and emotional elements[…]