Brand Management

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  • Creating outstanding identities for corporate and product brands
  • Development of effective brand elements and messages
  • Building and maintaining high brand reputation
  • Design and implementation of brand equity enhancement strategies
  • Brand positioning and repositioning
  • Introduction of product and category brand extensions

Principles:                                    

  • Guaranteeing compliance between brand positioning and brand strategies
  • Observing that brand elements and messages are consistent with the brand strategy
  • Proactively guiding our customers through all the steps from building brand awareness to accomplishing brand loyalty
  • Focus on the right timing and appropriateness of the launch of category and product brand extensions
  • Preference for an integral approach to brand equity enhancement mechanisms