- Creating outstanding identities for corporate and product brands
- Development of effective brand elements and messages
- Building and maintaining high brand reputation
- Design and implementation of brand equity enhancement strategies
- Brand positioning and repositioning
- Introduction of product and category brand extensions
Principles:
- Guaranteeing compliance between brand positioning and brand strategies
- Observing that brand elements and messages are consistent with the brand strategy
- Proactively guiding our customers through all the steps from building brand awareness to accomplishing brand loyalty
- Focus on the right timing and appropriateness of the launch of category and product brand extensions
- Preference for an integral approach to brand equity enhancement mechanisms
